BMW did not attend the 2022 Consumer Electronics Show in person, but it did provide a webcast of its latest products. BMW unveiled the Theatre Screen at the same time as the BMW iX M60, describing it as the “future of in-car entertainment.”
The Theatre Screen is a 31-inch panorama display that falls from the roof and is aimed towards the back seats. It features a resolution of 8000 by 2000 pixels and can display information in three different formats: 16:9, 21:9, and even 32:9.
BMW claims the screen is the highest-resolution and largest display for any in-car Fire TV system, with 5G connectivity and integrated Amazon Fire TV.
My Mode Theatre is a new setting introduced by the Theatre Screen. The screen lowers from the roof when the automobile is in this mode, accompanied by a music cue composed by legendary composer Hans Zimmer.
My Mode Theatre additionally lowers the blinds in the side and rear windows and dims the ambient illumination in the back.
The screen is controlled by touch pads on the back doors, and it works in conjunction with the Bowers & Wilkins surround sound system.
BMW hasn’t announced when the Theatre Screen would be available in consumer vehicles, but it has hinted that the new entertainment system is on its way to manufacturing.