The firm claimed that the roll-out of RCPL’s cold beverage lineup across India, beginning in Andhra Pradesh and Telangana, is consistent with the company’s overarching goal of providing Indian consumers with value and choice by producing high-quality goods at competitive prices.
Reliance Consumer Products (RCPL), a division of Reliance Retail Ventures (RRVL) that specialises in fast-moving consumer goods, on Thursday announced the launch of Campa, an iconic brand created for modern India.
Coca-Cola is reportedly lowering the price of a 200-ml bottle by Rs. 5 as Mukesh Ambani launches a more affordable “Campa Cola” in the market.
