iPhone 17 prices are falling sharply as retailers prepare for Apple’s upcoming iPhone 18 launch. Discounts of up to £150 are now being offered on selected models, giving buyers a chance to pick up Apple’s previous-generation smartphones at lower prices.
In Pakistan, the iPhone 17 Pro and iPhone 17 Pro Max are reportedly more than Rs. 56,000 cheaper, while the standard iPhone 17 has dropped by over Rs. 37,000. The iPhone Air 512GB has seen an even bigger reduction of more than Rs. 112,000.
Prices have also fallen across Europe, with discounts ranging from €100 to €150, equivalent to around Rs. 32,000 to Rs. 50,000.
The reductions are likely aimed at clearing existing inventory before the iPhone 18 series arrives, potentially making the iPhone 17 lineup an attractive option for buyers seeking flagship features at a lower price.
