Dawlance, one of the largest manufacturing organizations and the oldest brands in Pakistan, has now emerged in the home-appliances group as Pakistan’s #1 brand. Dawlance has the highest brand equity in Pakistan’s home appliances industry, according to a report on ‘Brand Health Monitoring’ (BHT) conducted by IPSOS, the world-renowned market-research firm.
The customers reacted much favorably to Dawlance during the IPSOS study, voicing their loyalty to this dominant brand that inspires a passion for quality and nurtures revolutionary innovations to build greater convenience for each consumer segment.
Dawlance has won several awards over the past 40 years, manufactured more than 10 million refrigerators in addition to other products, and developed 3 manufacturing facilities in Pakistan. Today, this organization has 4,000 staff as it continues to expand at a fast pace. The brand also boasts the country’s largest network of sales and service dealers.
It is not surprising as Dawlance is now part of Arçelik, Turkey-Europe’s second largest consumer-durable producer. In 2016, the brand spent more than $240 million to formally acquire Dawlance. Since then, this Pakistani subsidiary has continued to invest further, develop capacity and enrich it with advanced technology and high-performance goods that save up to 35 percent of its energy for environmental sustainability.
The company provides the widest range of home appliances including air conditioners, fridges, washing machines, microwave ovens, water dispensers, cooking appliances, and more, while the longest warranties in the industry reflect its high quality and durability.
It is also important to note that Dawlance is the only brand to export appliances to Europe in Pakistan, which is a significant plus point. This socially responsible company, with its generous donations to resourceful community development projects, is creating more employment opportunities and improving Pakistan’s economy.
Dawlance believes that any organization worldwide must improve the quality of life and gain the trust of consumers. This devotion brings tremendous value and prestige to the company.
