In a unique and attention-grabbing advertisement, Careem, a well-known ride-hailing service, has put forward an unconventional suggestion to address the security concerns faced by residents of Karachi. They recommend owning two phones—one to give to potential robbers and another exclusively for booking Careem rides.
The intention behind this suggestion is to provide a practical solution that can help ensure the safety and convenience of their customers. By acknowledging the unfortunate reality of theft incidents in the city, Careem aims to raise awareness and highlight their commitment to offering a secure transportation option for the people of Karachi.
This advertisement serves as a reminder of the challenges faced in certain areas and emphasizes Careem’s proactive approach to addressing them. While the idea of carrying a separate phone may seem unusual, it demonstrates Careem’s commitment to finding innovative ways to prioritize the safety of their customers.
By providing a dedicated phone for ride bookings, they aim to offer a secure and reliable service that residents can rely on, reinforcing their position as a trusted transportation provider in Karachi.