Elo will be Pakistan’s no.1 shop. Elo is Pakistan’s only e-commerce apparel business which has built a digital consumer market throughout Pakistan, Bangladesh, and China with a network of suppliers founded jointly by Umar Qamar.
Umar was obsessed with fashion and foreign brands, as well as with reducing trash.
His study showed quickly that over 3,000 clothing plants in Pakistan make goods for all the big international fashion brands.
Pakistani garment industries create about 5 million remaining pieces (extra production) every year due to inefficiencies in operational/infrastructural operations.
Umar took it upon himself to mean, to live and to love this clothing. In 2013, he started exporting remains.
