Monday, April 15, 2024

Facebook new ad campaign launched for iPhone users

Ensuring more privacy and security for users, Apple had recently introduced its latest privacy updates that forced all the applications (apps) by asking the users as what kind of data can they collect from the application.

As per the sources, Facebook was not seemed happy for this and it had launched a new ad campaign to even convince the iPhone users to enable the ad tracking. It has been done by a video that is titled as ‘Good Ideas Deserve to Be Found’.

Facebook was easily able to collect all kind of data from users before this recent iOS update as once they accepted the terms and conditions; however, now a privacy label is there on apps as per the latest update of Apple.

It is a major concern for the Facebook because it provides the advertisements to all users in order to help the other businesses grow through the platform of Facebook.

These advertisements basically enable the small businesses to accelerate towards gaining profits and it is also beneficial for Facebook to gain profits.

Mehjabeen Qasim
Mehjabeen Qasim
Business Journalist at Startup Pakistan

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