Mohammed Alabbar, who founded Emaar and Noon, recently revealed plans for a new tower in Dubai called the Dubai Creek Tower, often dubbed as the “female” version of the iconic Burj Khalifa.
At the Sharjah Entrepreneurship Festival (SEF) 2024, Alabbar announced that this tower would be part of a mall located in Dubai Creek Harbour. He mentioned that it would be unique because customers could drive electric cars through the mall, a first of its kind concept.
During a session titled “Towering Success: What It Takes to Build a Business Empire,” Alabbar shared insights into the company’s decisions and setbacks. He explained why they scrapped plans for a one-kilometer-tall tower, stating that the focus shifted to projects like the Dubai Creek Tower, which would offer a similar allure to investors but with a different approach.
Alabbar emphasized the challenges of running a publicly listed company, highlighting the need for transparency and accountability every 90 days. Despite the challenges, he expressed appreciation for the discipline it brought and how it contributed to personal growth.
The Dubai Creek Harbour project, encompassing six million square meters, is envisioned as a new urban center in Dubai, with the Dubai Creek Tower as its centerpiece. Alabbar hinted that the tower’s design would be unveiled soon, marking another milestone in Dubai’s architectural landscape.