Atlas Honda’s unveiling of the ‘BENLY e’ marks a significant step in Pakistan’s automotive industry as the first electric two-wheeler by the company in the nation. The soft launch ceremony held at the Sheikhupura Factory, commemorating 60 years of Atlas Honda’s operations in Pakistan, introduced the electric bike in a test marketing phase.
The company aims to gauge market response before an official launch, ensuring the delivery of a high-quality product aligned with consumer expectations. Despite the absence of an official price announcement, estimations hint at a significant cost compared to local bikes, with an expected price of around Rs 9 lac. This pricing strategy might limit annual production to 5,000-6,000 vehicles due to its premium positioning.
Details on the BENLY e’s features and specifications remain undisclosed, except for leaked information indicating an 87-kilometer range, 2.5-3 hours for a full charge, and a top speed of approximately 45 km/h.
The introduction of an electric bike signifies a move towards sustainable transportation in Pakistan, aligning with global trends of eco-friendly mobility solutions. Atlas Honda’s cautious approach, testing the market waters, demonstrates a commitment to delivering an electric vehicle that meets Pakistani consumers’ needs while contributing to a cleaner and greener future in the country’s transportation landscape.