Elon Musk’s Twitter rebrand might lead to legal trouble, Experts warn. On Sunday, Musk announced that the platform would now be known as “X.” He claims it to be the future of unlimited interactivity, powered by AI.
A trademark attorney said that Twitter could face lawsuits because there are already existing trademarks related to letter “X.” Even though Elon Musk has a lot of resources and money, it is likely that legal fights will happen and cannot be avoided.
Despite the transformation, Twitter’s shift to “X” could face challenges. Musk might claim limited exclusive rights to the specific “X” used in the new logo. However, it is unclear if proper licensing was obtained for the logo’s font set.
The announcement comes after the launch of Meta’s Threads, seen as a “Twitter clone.” It may include AI features later, and currently, some desktop users can see the new logo on X.com.
Nevertheless, Twitter’s shift to “X” signals a new era, with Musk envisioning “X” as an “everything app” similar to China’s WeChat, offering a range of services. Although Musk’s vision sounds ambitious, legal battles may cast a shadow over the platform’s transition.