It’s not uncommon for smartphone manufacturers to poke fun at one another now and again. Samsung has done so in the past, particularly when competing with Apple. In new TV commercials, the business mocks Apple’s high-end iPhone 12 Pro Max camera.
The South Korean electronics company recently debuted new TV advertising in the United States, which they also posted on its official YouTube account. The brand can be seen in these adverts contrasting its current high-end flagship, the Galaxy S21 Ultra, to Apple’s highest-end offering, the iPhone 12 Pro Max.
Samsung’s new punchline was “Your phone upgrade shouldn’t be a downgrade,” which was prominently shown in the advertising. In the first commercial, the two devices are shown catching a cheese sandwich in a setting. Because of its greater 108-megapixel resolution sensor, the Galaxy S21 Ultra preserves far more detail than the iPhone 12 Pro Max in this area.
