Suzuki Pakistan’s decision to terminate contracts with two additional dealerships, Suzuki Layyah Motors, reflects a broader trend in their recent dealership terminations, including Suzuki D.G Khan Motors and Suzuki Daska Motors. The company, facing stagnant sales despite promotional offers, has not disclosed the reasons behind these terminations. The move, effective December 13, 2023, means the affected dealerships are no longer authorized to sell Suzuki vehicles or handle payments.
Customers are advised to steer clear of these terminated dealerships for Suzuki vehicle bookings and after-sales services. The lack of transparency regarding the termination reasons raises questions about Suzuki’s future dealership strategy in Pakistan. The automotive industry in the country grapples with ongoing challenges, and despite Suzuki’s efforts, such as financing options and free registration, sales figures remain relatively unchanged.
These developments suggest that Suzuki Pakistan may be reassessing its dealer network to address persistent challenges and potentially reshape its market approach. The termination spree highlights the complex dynamics within the auto industry, where companies navigate competitive pressures and evolving consumer preferences to secure their foothold in a challenging market.