Monday, April 15, 2024

Realme to introduce laptops later this year

Some time back, the Chinese smartphone brand Realme revealed its intentions to explore other devices other than smartphones and introduced a few products such as smart TV, smart camera and soundbars, etc.

Ever since these products were launched, there was a rumour that the corporate may soon announce a variety of laptops also to compete with its rival Xiaomi. There was, however, no official confirmation about whether the corporate had any such plans. But Madhav Sheth, Realme’s CEO for India and Europe, later revealed that the corporate had plans to launch 100 products within the AIoT segment including smart bulbs, improved earbuds, smart speakers and even laptops.

Now a tipster, Mukul Sharma, has revealed that the corporate may launch its first computer sometime later this year. His tweet reads, “if things go as planned, the Realme laptops are set for launch sometime during June 2021.”

Realme is anyways known for launching a barrage of products per annum hence this revelation doesn’t come as a surprise. In hindsight, this isn’t an excellent strategy as most of its phones don’t get enough time to make a following within the market. But given the very fact that the majority of its smartphones are either rebranded Oppo phones or its phones get rebranded as OnePlus phones (read Realme X2 Pro and OnePlus 7) with minor changes. Hence this strategy seems to be working for Realme, a minimum of for now.

However, unlike smartphones and other ecosystem products, none of the BBK companies like Oppo, Vivo and OnePlus has computing devices in their lineup. Hence, for Realme to form laptops would mean that Realme will need to brand out into a replacement category that it doesn’t have any experience and it’s going to prefer to accompany the ODM route.

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