Hold your breath, travel enthusiasts! Saudi Arabia’s tourism brand, “Saudi Welcome To Arabia,” is rolling out a star-studded global marketing extravaganza, and guess who’s taking center stage? None other than football legend Lionel Messi!
The “Go Beyond What You Think” campaign is set to sweep away any lingering misconceptions about Saudi Arabia, presenting it as the next big destination for cultural exploration. Over a span of three months, this campaign plans to make waves across key markets in Europe, India, and China, utilizing an arsenal of platforms including television, social media, and digital channels.
Messi, the global football icon, is stepping into a new role as the face of this campaign. His mission? Encouraging people to share their positive Saudi experiences on social media using designated hashtags. It’s not just a tourism pitch; it’s an invitation to be part of something transformative.
As the campaign unfolds, audiences can expect a visual feast showcasing Saudi Arabia’s diverse landscapes, an array of activities, and a treasure trove of attractions. The goal is to shift perceptions and open the world’s eyes to the cultural richness that Saudi Arabia has to offer.
So, whether you’re dreaming of vibrant markets, historic sites, or the natural beauty of Saudi Arabia, Messi and “Go Beyond What You Think” are here to make those dreams a reality. Get ready for a global journey, all from the comfort of your screen!