Shell Pakistan recently celebrated World Mechanics Day on July 14, 2023, with a heartfelt tribute to mechanics who are often unsung heroes in our society. The campaign, titled “#TumKamaalKarteHo” (#YouAreAmazing), aimed to honor mechanics, boost their morale, and promote a culture of gratitude.
The campaign went through three phases, starting with a hype phase where popular actor Fahad Mustafa shared his phone number. The audience responded with enthusiasm, and upon calling, they received a message from Fahad Mustafa, urging them to tune in to their televisions on July 14.
During the launch phase, a roadblock was set up on World Mechanics Day. Shell Pakistan released a video paying tribute to mechanics, highlighting their vital role in keeping our vehicles running smoothly. Fahad Mustafa shared the tribute video on his social media platforms, amplifying its reach and impact.
In the post-launch phase, mechanics were invited to the popular television show “Jeeto Pakistan,” hosted by Fahad Mustafa. This provided a platform to celebrate the Kamaal Heroes and express gratitude for their hard work and dedication.
In addition to the World Mechanics Day celebration, Shell Pakistan has committed to providing free training opportunities to 20,000 workers throughout the year. This initiative reflects Shell’s dedication to empowering the workforce and fostering professional growth.
By recognizing mechanics on World Mechanics Day and providing free training opportunities, Shell Pakistan aims to highlight the importance of their contributions and uplift their status in society. This campaign and commitment to training showcase Shell’s dedication to supporting the workforce and promoting a culture of continuous learning and appreciation.
In conclusion, Shell Pakistan’s World Mechanics Day celebration and commitment to free training for workers demonstrate their recognition of the invaluable role mechanics play in our daily lives. By honoring them, boosting morale, and providing training opportunities, Shell Pakistan is making a significant contribution to the welfare and professional development of mechanics across the country.
