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Sunday, December 4, 2022
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#SochkaFLOBadlo: A Disruptive Campaign to Change the Perspective

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Bisconni Cakes’ disruptive campaign #SochKaFLOBadlo has been initiated with a strong message of supporting girl child education. For many girls and young women around the country, going to school is an unfulfilled desire. 32 percent of primary school-age girls are not attending school in Pakistan. By grade six, 59 percent of girls are out of school. Only 13 percent of girls are still at school by ninth grade. There are 54,372 schools for girls and 95,476 schools for boys in Pakistan (2019).

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Pakistan ranks 153 out of 156 in the Global Gender Gap Report and according to UN Women, 53.6% of women are deprived of education, training, and employment in Pakistan, compared to only 7.4% of men. (2019).

There are many reasons for this gender disparity. People see the male gender as an earning tool and spend a lot of money on their education while they spend quite less on the education of women. Boys typically receive better schooling than girls in suburban and rural parts of the country. Environmental problems including child labor, gender discrimination, child marriage, instability, and attacks on education also restrict females from going to school. These barriers prevent many females from enrolling in high school.

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Bisconni Cakes courageously talks about to provide all children with equal rights regardless of their gender, under its campaign. The campaign, #SochKaFLOBadlo, has a series of videos that highlights the prevailing issues in our society and urges us to change our perspective of looking at things. It is time to change the way we think! #SochKaFLOBadlo!

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