MEDZnMORE’s B2C vertical, tabiyat.pk, known for its creative collaborations and initiatives, often appears in the news for bringing quality healthcare to a wider audience.
As a digital startup building the future of the health-tech industry, the company has expanded its footprint to operate offline as well. This time they have launched their exclusive healthcare hubs across the country.
Located in the buzzing areas of Gulshan-e-Iqbal, Askari XI and Chandni Chowk in Karachi, Lahore and Islamabad respectively, the hubs aim to reshape healthcare for 22 crore Pakistanis by providing accessible, affordable and authentic products.
The brand has also launched an impactful video shot in three different cities, featuring their newly launched initiative. It covered beautiful shots of the cities, people of different cultures, and landscapes and the riders that reiterated their message of serving 22 crore people with accessible healthcare for everyone.
In addition to their offline launch, tabiyat.pk successfully promoted their healthcare hubs on social media channels concurrently with their physical launch. The campaign received a lot of support from netizens and widespread media coverage, making it Friday’s #1 trend on Twitter.
tabiyat.pk is dedicated to making quality healthcare effortless, reliable and affordable. They offer 100% authentic medicines and are committed to tackling two major problems in the retail pharmacy market; difficulties in acquiring medicine and counterfeit drugs.
The start-up earlier secured $11.5 Million in its pre-series A round, making it the largest health-tech funding in Pakistan. Apart from partnering with the leading manufacturers, tabiyat.pk has various projects in the pipeline to offer the audience better access to healthcare products.
