TikTok videos are increasingly containing employment advice, with influencers providing ideas with their followers on how to secure internships, ace job interviews, and improve their resumes. TikTok is officially approaching LinkedIn territory, according to Axios, by pilot testing a recruitment service that would allow recruiters to locate potential applicants on the network through video introductions.
According to Axios, which cited anonymous sources, the recruiting service would be a distinct page with largely entry-level employment. Recruiters had naturally gravitated to TikTok and its 700 million global members. Recruitics, a marketing organisation, recently proposed many methods for brands to attract job applicants from various industries.
ByteDance, a Beijing-based company that owns TikTok, has revealed that the hashtag #careeradvice had attracted 80 million video views by mid-February in 2021 alone.
