Chairman PEMRA Mr. Muhammad Saleem, DG Licensing Mr. Wakeel Khan, DG Legal Mr. Tahir Farooq Tarar, DG & PSP to Chairman Mr. Tamseel Hayder and Director Licensing Mr. A. R. Amini with MD Boltlike Solutions Mr. Faisal Paracha and Director Boltlike Mr. Mansur Sayyed
Brillanz Group, a global venture building powerhouse, proudly announces the launch of ‘Boltlike Solutions Private Limited’, a revolutionary venture set to redefine Television Audience Measurement (TAM) in Pakistan.
Boltlike by Brillanz officially enters the TAM market after being awarded a license by PEMRA, following a competitive and professionally conducted bidding process. The license was formally presented by PEMRA Chairman Muhammad Saleem at the authority’s head office in Islamabad. This new Brillanz venture is set to usher a paradigm shift in audience measurement by delivering unprecedented accuracy and transparency through state-of-the-art technology. Leveraging advanced equipment and modern data infrastructure, Boltlike will empower media industry stakeholders with highly granular, real-time insights that redefine decision-making across the media value chain
Brillanz Group’s Legacy of Innovation
Brillanz Group is a UK-based technology powerhouse with a global footprint across continents, known for reshaping industries through innovation in telecom, energy, and data analytics. Now entering the media sector, Brillanz aims to empower stakeholders with next-generation, granular audience measurement solutions. To lead this transformative journey, Faisal Paracha, a seasoned veteran with decades of experience across the media and communications industry and beyond, has been appointed as Managing Director of Boltlike Solutions. Meanwhile, Bilal Qureshi, Co-Founder and Group CEO of Brillanz, will assume the role of Chairman of Boltlike Solutions, ensuring strategic direction and alignment with Brillanz’s broader vision.
“At Brillanz, we have consistently challenged the status quo; whether it was redefining the Telecom landscape, pioneering the nation’s first Energy Storage solutions, or creating groundbreaking Analytics platforms. Now, with Boltlike Solutions, we are rethinking how media insights are generated — making them faster, fairer, and future-ready for all stakeholders in the media ecosystem” said Bilal Qureshi, Chairman of Boltlike Solutions and Co-Founder & Group CEO of Brillanz.
“We are excited to be here and thank PEMRA for giving us this opportunity to bring forth modern, tech-driven, TAM equipment and software, that shall provide clean and completely transparent data analytics at a granular level to all stakeholders in the media sector. I feel with this paradigm shift of data analytics with depth, will benefit all and shall help assist in making informed, timely decisions in this sector”, said Faisal Paracha, MD Boltlike Solutions, at PEMRA’s license award ceremony in Islamabad.
Boltlike Solutions — Raising the Bar for TAM in Pakistan
Boltlike Solutions introduces a complete rethinking of the audience measurement, which shall be built entirely on proven, credible and future-ready technology. Our People Meter devices leverage precision-grade MEMS with isolated audio capture architecture, guaranteeing best-in-class reliability even in noisy household environments. Real-time audio signature generation ensures that ratings and audience shifts are captured live, not just overnight. With a modular, future-proof hardware design, Boltlike’s meters can easily integrate upgrades like sentiment analysis and second-screen engagement. The back-end system is architected for unified linear and digital media measurement, enabling cross-platform audience granular insights for the modern viewer.
Built entirely on a credible, tamper proof and on a transparent foundation. From device firmware to back-end analytics, our solution ensures and offers unmatched auditability, trust, and confidence for all stakeholders. Boltlike’s infrastructure is lightweight, orchestrated for agility, machine-learning ready for predictive analytics, and secured to the highest international privacy standards.
Combined with a fresh, ground-up establishment survey to ensure a truly representative national level households data panel, Boltlike Solutions is not just keeping pace with the future of TAM; we are redefining it with unparalleled flexibility, transparency, rapid innovation, and technological customization.
