For nearly two decades, Coke Studio has brought together voices, sounds, languages and creative traditions from across the country, helping Pakistani music travel far beyond its borders and establishing one of Pakistan’s most recognized cultural exports.
Coke Studio announces Coke Studio Nu.WAV, a new platform that will launch in September 2026. Building on the legacy of Coke Studio, Nu.WAV creates space for a different kind of creative exchange: one shaped by artists, producers and storytellers defining their own sound, their own communities, and their own audiences.
Rather than being driven by a single creative hand, Coke Studio Nu.WAV embraces multiple perspectives. Bringing together a diverse mix of established and emerging talent across music, film, design and visual storytelling, it offers collaborators greater room to experiment and create independently, carrying a distinct sonic identity, and shaping a unique record from first idea to final mix. This has allowed the producers and artists to approach the platform on their own terms while remaining connected through the larger Coke Studio ecosystem.
Speaking about Nu.WAV, Sami Wahid, General Manager, Pakistan and Afghanistan Region, The Coca-Cola Company, said: “For nearly two decades, Coke Studio has evolved into far more than a music platform. Across 15 seasons, nearly 350 musical releases, it has become a powerful expression of Pakistan’s cultural identity. Most importantly, it has become a source of national pride, carrying the sounds, stories, and spirit of Pakistan to audiences in over 180 countries, while creating a space where emerging talent finds a voice and the country’s creative economy continues to grow. Coke Studio Nu.WAV represents the next chapter in this journey to build on this remarkable legacy, creating even more space for the artists, producers, and creative communities shaping the sound of Pakistan today.”
At the creative helm of Coke Studio Nu.WAV is Executive Producer Kamal Khan, an award-winning filmmaker and director, and a Coke Studio veteran.
Kamal Khan, Executive Producer, Coke Studio Nu.WAV said: “Coke Studio built something incredible with the house band and a single musical direction. Nu.WAV is a different approach, laptops, home studios, artists and producers working the way they actually work now. These are people who grew up making music in bedrooms and putting it out themselves. The platform had to reflect that. My job was to bring the right people into the room, let them do what they do, and then get out of the way. Each song has its own world because each artist does.”
Nu.WAV continues the Coke Studio tradition while opening the door wider, bringing first-time voices into the fold alongside established names, including artists who have built their audiences through independent releases, live performances, and social media. That pathway was widened further through the Nu.WAV Portal, which allowed emerging talent to submit their work across categories including singing, dancing and other creative disciplines. The Portal received thousands of entries from across Pakistan, which were reviewed and shortlisted, helping identify Nu.WAV artists while also uncovering a broader pool of promising creators beyond the final music lineup.
The inaugural edition of Coke Studio Nu.WAV brings together Aaryan SDQ, Afusic, Asim Azhar, Hasan Raheem, Izz Chughtai, Maanu, Sabaat Batin, Shae Gill, Young Stunners and Zoha Waseem, combining established voices with some of the most exciting emerging talent shaping Pakistan’s contemporary music landscape. Nu.WAV is built around six songs that together form one portrait of Pakistani identity, each rooted in its own emotional world: Maheya, Dil, Rangeen, Qasam, Shabnam and Ae Deewan e Dil. Together, they trace an arc that moves from ambition to belonging, reflecting a country told through the people making its music today.
Nu.WAV also brings together a diverse group of producers, shaping the sound behind each song: Abdullah Kasumbi, Ali Soomro, Jokhay, Rovalio, Talal Qureshi and Umair. The six Coke Studio Nu.WAV releases will roll out individually, with further details around each song, its artists, and the creative world behind it to be announced in the coming weeks.
