There’s something unusual happening around Ali Zafar’s latest album Roshni, and it’s not just the music.
A few weeks ago, one of Pakistan’s most celebrated artists, Ali Zafar, announced a contest inviting content creators to produce videos inspired by songs from the album. The top three winners were set to receive prizes of 250,000, 75,000, and 50,000 respectively. What followed was nothing short of a creative surge across the internet, as hundreds of visually striking, AI driven videos began to emerge, each offering a unique interpretation of the music.
Recognizing the overwhelming response, Ali Zafar introduced a fourth category, the Public Choice Award, placing the power directly in the hands of the audience to vote and decide their favorite.
There is growing anticipation around what comes next. Word is that Lightingale Records, known as a platform dedicated to discovering and uplifting new talent, will be hosting a formal awards ceremony where Ali Zafar will personally meet the winners and present them with their prizes. It is yet another reflection of his consistent effort to create space for emerging voices and bring new talent into the spotlight.
For those who want to be part of this moment, voting is now live at https://www.lightingaleproductions.com/roshni-contest/
Explore the entries and see how a single album has sparked a wave of creativity across borders and mediums.
