Inside Pakistan's Perfume Boom: How Fawwaha Is Playing the Game
Farrukh Hanif
Pakistan’s most watched corporate podcasts
Hosted by Adeel Azhar, Yusra Hameed, Sohaib Siddique, Syed Ali Abbas Haider & Abu Huraira
140K subscribers1,084 videos14M viewsread 4 Nov 2026 on YouTube
Who they are, what they run, and the conversation to watch.

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Who’s Behind Pakistan’s Fashion Trends?
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The voices across our table, asking our guests the questions.





Latest episodeEpisode 248
With Mohammad J. Sear, Vice President, Pakistan Digital Authority
Will AI take our jobs, or kill us all? Why is Pakistan still a low-cost producer for the world? And why does Mohammad J. Sear think the passport is "past its sell-by date"?
CEOs, founders and the people who run Pakistan’s companies sat down with us. Tap a guest to see who it is, and again to watch.
Lines from our conversations — each one plays the moment it was said.

Asked All right, no one is coming to save us.
Nor is anyone actively working to destroy us. Let us first put ourselves right.
Translated from Urdu and English
Na hi koi actively humein tabah karne mein laga hua hai. Hum pehle apne aap ko theek kar lein.
Junaid IqbalFounder, Salt Ventures44:12Episode 123

Asked Our intention is to become grid-free, but you know that here, every other or fourth day, we hear that some solar policy is about to change.
Then you basically cannot forecast, when there is uncertainty. The biggest thing that kills a businessman is uncertainty.
Translated from Urdu and English
toh phir aap you cannot basically forecast you know when there is an uncertainty businessman ko sabse badi cheez jo maarti hai na woh uncertainty hai.
Hafiz Avais GhaniCEO, Ghani Group28:12Episode 187

Asked better to have brain drain rather than throwing the brain in the drain. So do you just on In a general context do you agree with what Rajiv Gandhi once said?
So in my view, until we match demand and supply, we should encourage brains to go towards where there is a demand.
Translated from Urdu and English
To mere khayal mein jab tak hum demand aur supply ko match na kar lein humein brain ko promote karna chahiye to go towards where there is a demand.
Amir ParachaCEO, Unilever Pakistan6:06Episode 119

Asked But don't you think programming jobs will decrease in the coming years?
Jobs will absolutely disappear; those who are still behind in AI adoption will lose their jobs.
Translated from Urdu and English
Bilkull chali jayein gi naukriyan, unki naukriyan chali jayein gi jo ke AI adoption mein abhi tak peeche hain.
Muhammad Shahid SherazCEO, Ztech32:41Episode 180

Imagine: today there is a dearth of capable people, there are no leaders being produced here, because you have shut down the nursery that produces leaders, and that is local government.
Translated from Urdu
Aap imagine karein aaj qahat-ur-rijaal hai ke leader hi nahi hai aapke yahan paida hi nahi ho raha kyunke paida leader paida karne ki jo nursery hai usko toh aapne band kar rakha hai aur wo hai local government.
Mustafa KamalFormer Mayor, Karachi17:29Episode 38
261 conversations, newest first. Search by guest, company or topic.
Farrukh Hanif
#246
Hamza Sajid & Yasir Iqbal
#245
Talha Aslam
#244
Nabil Bari
#243
Nauman Durrani & Veqar ul Islam
#242
Azfar Arshad & Hafsa Shamsie
#241
Dr. Yousuf Kamal Mirza
#240
Kashif Nawaz
#239
Syed Khurram Ali
#238
Khurram Shahzad
#237
Farukh Iftekhar
#236
Michael Da Silva
Short cuts from our conversations.
@StartupPakistanPodcastOn YouTube
Read on YouTube, 4 Nov 2026
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