Imtiaz Super Market has entered the growing marketing rivalry between Falak Rice and Shan Foods with a bold and playful campaign. The supermarket used the line “Ana Tou Imtiaz Hi Hai!” to join the ongoing brand exchange, gaining attention online.
The marketing battle started when major food brands Shan and Falak began posting witty ads that compared their products in a humorous way. These posts quickly spread on social media, with users sharing and reacting to the clever wordplay.
Now, Imtiaz has joined the trend, not to promote a single product, but to highlight itself as the go-to shopping destination with the best prices. The campaign reflects how retail chains are using trends to stay relevant and connect with younger audiences.
Marketing experts say such campaigns are part of a larger shift in advertising, where brands focus more on engagement rather than traditional promotion.
The move has been widely discussed online, showing how even a simple slogan can help a brand become part of a larger conversation and boost visibility.
