Apple has a really strong bond with its customers. They’re super popular in the tech world and have more than 2 billion devices being used all around the globe. People who use iPhones tend to stick with them, with a whopping 92% of them staying loyal to Apple. This is way higher than Samsung, which only keeps about 77% of its users.
Apple has been keeping its customers happy for a long time now. For years, they’ve been able to hold onto over 90% of their customers, which is pretty impressive. And here’s the kicker: iPhone users are way more likely to stick with Apple than Android users are. Around 84% of iPhone users say they’re planning to buy another Apple device in the future.
Another cool thing is that a lot of people who trade in their old Apple devices end up getting a new Apple device. In fact, almost 75% of people who trade in their old iPhones stick with Apple for their next device.
Even though there are other brands out there competing with Apple, nearly half of iPhone users say they wouldn’t even think about switching to a different brand. That just goes to show how strong the connection is between Apple and its users.
