Legendary Pakistani folk singer Arif Lohar’s song has captured the spotlight on FIFA’s official World Cup Instagram page, bringing joy to both football enthusiasts and fans of folk music. The song “Aaj Te Jhoom Lay” by Lohar was featured in a video celebrating the birthday of football superstar Lionel Messi. This video, which played Lohar’s song in the background, quickly went viral.
The post was captioned in Urdu as “Messi ka jadu,” which translates to “Messi’s Magic.” The use of Lohar’s energetic and vibrant music in the video gained widespread attention and appreciation from audiences worldwide. This feature has brought international recognition to Arif Lohar, who is well-known for his lively performances and unique style.
Fans took to social media to express their excitement and gratitude, praising FIFA for promoting Pakistani culture and music on such a global platform. Many celebrated this gesture, seeing it as a wonderful way to highlight and honor the rich musical heritage of Pakistan while also celebrating a beloved football icon like Messi.
The inclusion of Arif Lohar’s music in FIFA’s post not only delighted his fans but also introduced his art to a broader international audience, showcasing the power of music in connecting diverse cultures through the universal language of sports.