BMW notices Gaddani sand logo, and Sameer Shoukat asks for keys for the team

Pakistani sand artist Sameer Shoukat says a BMW logo he and his team carved into Gaddani Beach in Balochistan caught the carmaker’s attention on Instagram, where its official account responded with praise.

The large artwork was made entirely from sand on the beach in Pakistan. Shoukat described it as the world’s biggest sand-art BMW logo, crediting his team with helping create it.

The artwork spread widely across social media, attracting attention for its size, precision and creativity. For Shoukat and his collaborators, the response also brought recognition from the company whose emblem they had recreated.

BMW’s response, as quoted by Shoukat, was: “Now that’s how you make our mark 👀”. Shoukat answered with a playful request on behalf of everyone involved: “@bmw Okay BMW... we made your mark. 👀 Now when are you giving the keys to the whole team? 😅”

It could not be independently confirmed when the artwork was created or when the Instagram exchange took place.

Gadani beach has also attracted online attention for sand murals depicting the FIFA World Cup trophy and the tournament’s official logo. Those works went viral, highlighting artistic talent in Balochistan.