Chery Master Pakistan took its customers to Wuhu, China, from October 18 to 24 for the Chery International User Summit 2026. The event gave Pakistani customers a closer look at the company’s global progress, latest technologies and family-focused innovations.
A major highlight came on October 21, when a Pakistani Chery customer received two international awards at Chery Brand Night. The customer won the Brand Co-creation Star Award and the Global Referral Star Award. Representatives from 20 countries attended the ceremony, making the recognition part of Chery’s wider global user community.
Chery Showcases New Models and Technologies
During the week-long summit, Chery presented its philosophy, “Together. For Family.” through new vehicle launches, technology demonstrations, safety tests and customer experiences. One of the main attractions was the global debut of the Tiggo V Super Hybrid. The concept combines an SUV’s space, an MPV’s practicality and a pickup’s utility.
Chery also demonstrated its safety standards through a public crash test. During the Chery Brand Safety Challenge, the Tiggo Super Hybrid underwent a 50 km/h impact test. The inspection showed an intact passenger compartment, no fuel leakage, deployed airbags and seatbelt pretensioners, and activated emergency flashers.
The company also highlighted the model’s reported five-star ratings from C-NCAP, Euro NCAP, ANCAP and ASEAN NCAP. Its safety features include a cage-type body structure with more than 60% high-strength steel, eight airbags and advanced driver-assistance systems. Furthermore, Chery ranked No. 1 among Chinese domestic automotive brands in J.D. Power’s Quality Study for four consecutive years, from 2023 to 2026.
Chery’s Global Reach and Pakistan Expansion
Chery has more than 20 million users across over 130 countries and regions. It has also remained China’s leading passenger-vehicle exporter for 23 consecutive years.
The latest customer visit builds on Chery Master Pakistan’s March 2026 initiative, when it took five Pakistani automotive opinion leaders to China to explore the brand’s products and technology.
Meanwhile, Chery Master Pakistan has expanded its local vehicle lineup. Through Master Auto Engineering, the company introduced the Tiggo 7 PHEV, Tiggo 8 PHEV and Tiggo 9 PHEV within less than four months. It also launched the all-electric Chery Q, giving Pakistani buyers more options for fuel-efficient and electric mobility.
Focus on Customer Support
Beyond vehicle launches, Chery Master Pakistan has also focused on customer engagement and after-sales services. Through its “Most Beautiful Family” campaign, the company awarded 10 customers complimentary Periodic Preventive Maintenance services for up to two years.
The company currently operates 14 3S dealerships across Pakistan and plans to increase the network to 20 by 2027. Backed by Master Group’s more than 60 years of industrial experience and over 40 years in the automotive sector, Chery Master Pakistan aims to strengthen its nationwide sales and after-sales support.
Through international customer experiences, new technologies and local expansion, the company aims to connect Pakistani families with Chery’s global developments.
