Saturday, March 2, 2024

COKE STUDIO WELCOMES WEST INDIES CRICKET TEAM WITH LARGEST SKYLINE LED DISPLAY

There are very few things that Pakistanis follow more passionately than cricket. Since 2009, every Pakistani has been anxiously waiting for cricket to return to the country and give them a reason to celebrate, cheer and enjoy. This year, for the first time West Indies came through after multiple fixtures with international teams being cancelled in Pakistan.

Coca-Cola who has been very enthusiastic about promoting cricket internationally and in Pakistan, wanted to create something special to welcome the West Indies cricket team.

Coke Studio used its #CricketKhidaye song to welcome the West indies team with a big bang by execution Pakistan’s largest “LED SKYLINE DISPLAY” at Country 8, Karachi.

The magnificent 18-story tall skyline display with contextual messaging welcoming West Indies cricket team was visible from multiple locations far away. The campaign was well-received and appreciated by the audience and was published on multiple marketing platforms.

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