Friday, May 31, 2024

Confiz enables a leading fashion and cosmetic company to reinvent retail, wholesale, and distribution operations across UAE and Pakistan

Confiz, with 16+ years of experience in transforming the retail industry, recently signed a multi-faceted agreement with Sheikh Javaid & Sons International (SJS) to digitally transform and streamline their online and offline operations. As part of this strategic agreement, Confiz will undergo extensive discovery to implement, deploy and integrate Microsoft Dynamics 365 (a suite of ERP business applications), Shopify (an all-in-one commerce solution), and C-Analytics (flagship business intelligence solution for retail). This implementation is expected to drive efficiency, accuracy, and transparency throughout the customer lifecycle operations.  

Established more than 35 years ago, SJS International is a leading cosmetic trading company in the UAE and Pakistan, with primary operations revolving around the fashion categories of color cosmetics, toiletries, fragrances, and innerwear. As an importer of 3800+ cosmetic products and 100+ retail stores, SJS has an extensive sales and distribution network, supplying to 1000+ retail outlets in Pakistan. It is also recognized as the sole distributor to bring the world’s top 6 cosmetic brands to Pakistan namely, Flormar, Rivaj, Jolen, Sovex-Perfume Body Spray, Next net, and Best Choice. Currently, SJS International relies on an Oracle-based home-grown solution to meet their Enterprise Resource Planning needs. This non-integrated solution didn’t provide a clear, consolidated view of their core business operations, consequently affecting cross-channel decision making. They were unable to track and hence, manage activities taking place across their retail outlets and wholesale & distribution centers as all systems and processes were functional in silos. 

With exponential growth taking place in both domestic and international markets, SJS International needed a unified solution that provided end-to-end visibility across the entire supply chain and used data analytics to provide qualitative insights for robust decision making, paving the way for scalable growth. To achieve this, SJS International undertook a rigorous selection process and after carefully evaluating Oracle and SAP, selected Microsoft Dynamics 365 and Confiz as their implementation and support partner. 

Sharing his thoughts on the partnership, Kashif Javaid, Director at SJS International said, “Of the options that we evaluated, we are confident that Microsoft Dynamics 365 and Confiz are rightly positioned to help us bring our vision to life and offer flexibility and unhindered scalability as our business continues to expand and grow. We look forward to Confiz providing us exceptional functional and technical support for this implementation”. 

The new unified digital solution is expected to provide consolidated data, complete visibility across retail outlets and wholesale and distributions centers, enhanced forecasting and reporting, and reduced operational overheads. 

“We are excited to be a part of SJS International’s global digital transformation journey and look forward to helping them function with greater efficiency. Their move to cloud will help them unify retail and their wholesale & distribution operations across the globe”, said Qaiser Iqbal, Vice President Industry Solutions, Confiz. 

About Confiz  

Confiz is a global technology service and solutions company, with multiple Fortune 100 customers in retail, CPG, manufacturing, and other verticals. The company was founded in 2005, is a certified Microsoft Gold partner, and has now grown to a workforce of more than 600 team members working from offices in the US, Europe, the Middle East, and South Asia. 

Its expertise areas include cloud, data analytics, business intelligence, and footfall analytics solutions, Microsoft Power Platform, Microsoft Dynamics 365 ERP and CRM, and bespoke development and consulting services. Over the years, the organization has excelled through seasoned leadership, a highly qualified and efficient workforce, and a strong uncompromising focus on quality deliverables. 

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