Wednesday, June 19, 2024

Confiz Partners with Shaukat Khanum Memorial Cancer Hospital for “Ride to Close the Care Gap: 5K Challenge” on World Cancer Day

On World Cancer Day 2023, Confiz sponsored the Shaukat Khanum Memorial Cancer Hospital and Research Centre (SKMH&RC) “Ride to Close the Care Gap: 5K Challenge” to promote its mission of providing quality cancer care as part of its corporate social responsibility (CSR) efforts.  

On Sunday, February 5th, cyclists from prominent clubs, including Gulberg Cycling Club, Model Town Cycling Club, Cycling Defence Lahore, and Lions Club, as well as children and doctors, embarked on a 5-kilometer journey. The rally started at 8.30 AM from Model Town and concluded at the SKMH Hospital in Johar Town, Lahore. The volunteers were greeted by Confiz and Shaukat Khanum teams.  

Confiz employees also joined the challenge to support the cause. This initiative aimed to raise funds for the third and largest Shaukat Khanum Hospital in Karachi and to bridge the care gap for cancer patients in southern parts of the country.  

Fasiha Zaheer, Corporate Communication Executive at Confiz, said, “On World Cancer Day, we are proud to support this important cause and work towards a world where access to cancer care is diverse, equitable, and inclusive for all.”  

Dr. Aasim Yusuf, Chief Medical Officer of SKMCH&RC, appreciated the enthusiasm of the participants, especially children, and praised their partnership with Confiz for sponsoring the event. He also shed light on barriers (such as cultural norms, rural and urban divide, and accessibility) to the availability of quality cancer care.  

Cancer is the second leading cause of death worldwide, with approximately 178,000 diagnoses in Pakistan yearly. Through initiatives like this, we can make a difference and provide the necessary care for all affected by the disease. Confiz, a leading name in Pakistan’s tech industry, has a history of supporting organizations that fight for a cause and is proud to continue this tradition. Besides sponsoring the Ride to Close the Care Gap: 5K Challenge with a generous donation of 0.5 million, the company previously donated PKR 19.5 million to support the treatment costs for two cancer patients at SKMH. This has reinforced Confiz’s commitment to promoting equitable access to cancer treatment and supporting SKMH’s mission. 

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