EFU Life Assurance Ltd., a leading Life and Health insurer and Family Takaful operator in Pakistan’s private sector, through its strategic partnership with Unikrew Solutions, is set to become the first insurance company in Pakistan to adopt NADRA’s Multi Biometric Verification System MBVS compliance standards, reinforcing its leadership in digital innovation, regulatory excellence and customer trust.
The collaboration combines EFU Life’s commitment to delivering exceptional customer experiences with Unikrew Solutions’ nationally trusted digital identity technologies to enable secure, seamless, and fully compliant digital onboarding at scale.
Strategic Partnership for Digital Identity & eKYC
As part of this partnership, EFU Life has selected Unikrew Solutions as its Digital Identity Partner to power remote biometric verification through advanced camera based fingerprint and facial biometric acquisition technology. The solution will enable customers to complete identity verification securely and conveniently from anywhere, while meeting the highest standards of compliance and security.
The partnership reflects a shared vision of strengthening digital trust, improving accessibility, and accelerating the adoption of innovative digital services across Pakistan’s insurance sector.
Advancing Innovation, Compliance, and Customer Trust
As one of Pakistan’s leading private sector life insurance companies, EFU Life continues to invest in technology driven initiatives that enhance customer convenience while maintaining robust regulatory and security standards.
By implementing MBVS-compliant digital onboarding, EFU Life is taking another significant step toward creating a faster, more secure, and customer centric insurance experience, while helping shape the future of digital insurance services in Pakistan.
Executive Statements
Commenting on the partnership, Mr. Mohammed Ali Ahmed, MD & CEO, EFU Life, said, “At EFU Life, our focus has always been on delivering exceptional customer experiences while maintaining the highest standards of security and compliance. This partnership with Unikrew Solutions represents another important step in our digital transformation journey and reinforces our commitment to making insurance services more accessible, secure and convenient for customers across Pakistan.”
Mr. Muhammad Naveed Sharif, Chief Executive Officer, Unikrew Solutions, added, “We are honored to partner with EFU Life on this industry leading initiative. As organizations across Pakistan accelerate their digital transformation journeys, trusted digital identity becomes the foundation of secure customer onboarding. Together with EFU Life, we are proud to help establish new benchmarks for digital trust, regulatory compliance, and customer centric innovation in Pakistan’s insurance sector.”
Building the Future of Digital Insurance
This partnership marks an important milestone in Pakistan’s evolving digital ecosystem and reflects the commitment of both organizations to trust and customer centricity.
About EFU Life
EFU Life Assurance Ltd. is one of Pakistan’s leading private-sector life insurance companies, offering a comprehensive range of life, health, savings, retirement and investment solutions. Since commencing operations in 1992 as the first private sector life insurance company, the Company has built a 34-year legacy of trust, resilience, and market leadership. With a strong focus on innovation, customer service, and financial security, EFU Life continues to lead the industry through technology-driven initiatives that enhance customer convenience and strengthen trust.
About Unikrew Solutions (Private) Limited
Unikrew Solutions is a leading Pakistani technology company specializing in Digital Identity, Digital Onboarding, Islamic Digital Finance, and Generative AI-powered solutions. The company currently serves more than 45 financial and public-sector organizations and has been entrusted with mission-critical national use cases in Pakistan. Through its advanced biometric verification, identity authentication, and digital onboarding technologies, Unikrew Solutions enables organizations to deliver secure, compliant, and scalable digital experiences at scale.
Social Media Content
🇵🇰 Pakistan’s Insurance Industry Reaches a New Digital Milestone
EFU Life has partnered with Unikrew Solutions to introduce what is set to become Pakistan’s first MBVS-compliant digital insurance onboarding experience, marking a significant advancement in secure and compliant customer onboarding.
Through this collaboration, EFU Life is poised to become the first insurance company in Pakistan to adopt NADRA’s Multi-Biometric Verification System (MBVS) compliance standards, reinforcing its commitment to digital innovation, regulatory excellence, and customer trust.
The solution leverages advanced camera-based fingerprint and facial biometric verification technologies to enable secure, seamless, and fully compliant digital onboarding for insurance customers.
The initiative represents another step forward in Pakistan’s digital transformation journey and highlights the growing adoption of biometric identity technologies across the financial and insurance sectors.
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