Embarc has been listed in the Service Provider Network of Amazon Sellers. They are the first company having Pakistani owners listed on the SPN. Embarc was born as a tech startup in 2017, being incubated in the IBA startup incubation. Co-founders Osama, Arsalan and Farid, all IBA graduates of 2016 started the company from a small office with a single client with hardly any revenue for the first 6 months. Currently they are operating more than 30+ accounts on just the Amazon USA platform. They have built more than 15+ brands on Amazon from scratch. Shahzaib later joined them as a business development expert and expanded the business through giving consulting services to textile manufacturers in Pakistan. Embarc has mainly focused on textile products and have labeled their products to ‘Made in Pakistan’. They are now managing some famous brands from Pakistan as well. They were recently invited by the ministry of commerce to discuss and assist the potential of the Pakistan SME sector on Amazon and how can Pakistan speed up the process of bringing them to Amazon.