F&F was established on August 14, 2017 by Rana Khurram Ali, an Entrepreneur and a Finance & Management professional. The team members behind this success of Foodies & Friends is the founder and Senior Admin Khurram A. Khan, along with Co-Admins Asma Khurram, Rafia Rizwan, Sidrah Kazi, Nisa Anwer , Saryia Shariq and Sadia Kashif. The purpose behind this initiative was to do some creative work specially to promote the talent of people and help them explore their skills, abilities and strengths and present to the world. This was based on a pure objective to promote Pakistan’s food and culture and the hidden talent of Pakistani women and tell the community that work can be done without any greed or exploitation of others. A huge number of people have gathered and interacted virtually on a single platform started by the F&F team promoting healthy activities all over around, giving people a relief from their tiring, depressive work schedules.
Facebook group, its page and Instagram are the social media platforms where F&F have proved its success in such a short span of time by fascinating a huge amount of audience. It is a community that organically achieved audience to almost 94000, compared to other Facebook platforms that rarely achieve organic audience. Over 72% of its audience is aged between 18-34 years and include the membership from three major cities Lahore, Karachi, and Islamabad. Over 400 users generated posts can be seen on daily basis, and such posts garners around 5000 comments and 20000 reactions. Its average daily active users are around 50000. So, it is one of the largest and most active communities created content around food on a single platform in the country.
In today’s era where everyone is so busy that one could hardly get time to plan for some refreshing activities, and almost all the people are much into the race of achieving their goals that they have forgotten to relax themselves. We direly need such platforms where people can interact for a positive purpose, promoting a healthy environment, encouraging and motivating people to identify and show up their strengths and then appreciating each other’s skills and abilities. Engaging in such competitions or activities arranged by F&F team gives a break to the people from their hectic routines.
F&F team has been so determined towards achievement of their objectives that they put in all their efforts to come up as a story of huge success. They took all the initiatives according to their ideas and promoted their platform by arranging different activities and competitions that help them in achieving the fame they wanted. In result of all this hard work, in the Second Food Excellence 2019 awards ceremony held on 19th of November 2019 at Sindh Governor House, F&F was among one of the nominees for Best Social Media Platform in Food Category at Pakistan level and won the award. It must be a really proud moment for the F&F team that in just 2 years span they were able to achieve the goal that they had been recognized as one of the leading social media platforms at overall Pakistan level.
One of the programs started by F&F team was “Meet, Eat and Write” (MEW) in Lahore which resulted in a great success. Afterwards they expanded it further to other cities, Karachi and the Islamabad. For this program they collaborated with International Institutes mainly related to food and culture in focused countries like Turkey, Malaysia, Lebanon and France. Through this program, F&F team would get a certain budget on monthly basis which they have to spend on any food or cultural activity and write reviews about it and send to them.
Moreover Foodies & Friends has recently organized an event in Karachi named “Rang e Bahar” The event was attended by Karachi members and their families. To make it according to spring season they’ve done colorful décor all over and put-up stalls of bangles for Fnf members. The objective behind this event was to bring together all the food lovers providing them a platform to experience the best food along spring vibes. Different competitions and activities were held in order to make the night more interesting and exciting for the visitors. Event was further followed by the appetizing dinner. Then Tambola competition took place that was highly relished by the participants. Almost 230 prices were allotted to the winners of the night to cherish their victory, which included Wireless speakers, ear pods, smart watches air fryer. In the events or competitions arranged by F&F, every time the prizes are arranged for the winners that even had LEDs, recently designed earrings and necklaces Air conditioners, Refrigerators and other high end Kitchen appliances. Renowned Celebrity Chef Shireen Anwar also attended the event to make it more happening. All of the love and joy was there at the event, Foodies and friends really set its mark among Pakistani Audience that essence of social connections could be much more in real life connections
This is not all, Foodies & Friends Family bears responsibility not only for the economic consequences of their actions, but also for the social and environmental consequences. They have established various food camps for the purpose of providing a neat and clean diet to the poor. The F&F team is also involved in the distribution of groceries to the needy. They are also so eager to support any type of new startup that they encourage them by publicizing their abilities and assisting them in their growth.