Indian captain Virat Kohli continues to dominate brand endorsements and brands are falling over their heads to obtain his services thanks to his massive massive appeal. Kohli has renewed eight years of MRF bat sponsorship for an unparalleled amount of upward 200 Pakistani rupees, according the Economic Times report.
“For eight years we’ve renewed the MRF bat sponsorship agreement. MRF wanted long-term Kohli,” said Bunty Sajdeh, Cornerstone’s CEO for Sport and Entertainment. The Economic Times quoted Sajdeh.
“Today, brands see value in long-term contracts. We want to also show loyalty and dedication to them,” he added.