As its latest distributor of handheld devices, Samsung Electronics announces Generation Next, which will operate alongside existing distributors.
Commenting on the partnership, “We are delighted to welcome and announce Generation Next as the new Samsung Distributor for Pakistan. Samsung will be able to expand revenue and reach Pakistani customers in a more productive way through this new business partnership,” said Mr. Roy, Managing Director of Samsung Electronics in Pakistan.
Mr. Umer Ghumman, Head of Business for Samsung Pakistan and Afghanistan said, “We will work with all of our distributors, including the newly appointed distributor, Generation Next to ensure that when and where customers want to buy our mobile phones are available. Samsung will be able to further improve its market leadership in Pakistan with this expansion of Samsung’s distribution network.”
Mr. Shahid Khan, Chief Executive Officer of Generation Next Pakistan said, “Samsung Electronics is honoured & proud to join hands with us. As a group, Generation Next has strong Mobile Phones & IT Distribution experience across multiple countries. Our mission in Pakistan is to leverage our regional expertise, add value to the distribution landscape of Pakistan, ensure the availability of goods, provide customers with quality, and open up untapped markets for Samsung mobile phones. We are optimistic that this Generation Next & Samsung partnership will further improve Samsung in Pakistan as a consumer brand of choice.”