The ICC Men’s Cricket World Cup 2023 in India achieved unprecedented viewership records, surpassing 1 trillion viewing minutes on broadcast.
New features like the vertical video feed contributed to a 38% increase in viewership compared to the 2011 edition in India and a 17% increase from the 2019 World Cup in the United Kingdom.
The final between India and Australia became the most-watched ICC match, with 87.6 billion live viewing minutes globally, marking a 46% increase from the 2011 final. India played a significant role, contributing 422 billion viewing minutes on the Disney Star Network alone.
The event also saw substantial growth in the UK and Australia, with notable engagement in digital and social media, making it the most digitally engaged ICC event ever.
