Apple’s upcoming iPhone 18 series could arrive with noticeably higher prices, according to leaked information circulating ahead of the company’s expected September 9 launch event.
The biggest change could come with Apple’s first foldable iPhone, reportedly known as the iPhone Ultra. Leaked estimates suggest the device could have a starting price of around $2,000, placing it well above Apple’s current flagship models.
The iPhone 18 Pro is reportedly expected to cost about $1,210, while the iPhone 18 Pro Max could start at approximately $1,320.
These figures have emerged from leaked retailer listings and comparisons with existing Apple pricing. They should therefore be treated as estimates rather than confirmed prices, as Apple has not officially announced the final cost of the upcoming devices.
The company is expected to showcase the iPhone 18 Pro, iPhone 18 Pro Max and its new foldable model at the upcoming event.
If the reported prices prove accurate, the foldable iPhone would represent a major shift in Apple’s premium smartphone pricing strategy.
The higher costs could make the new lineup more expensive for customers, particularly in markets where Apple products already carry significant import and tax costs.
Attention will now remain focused on Apple’s launch event, where the company is expected to reveal the new devices, their specifications and official pricing.
Until the announcement, the leaked figures remain unconfirmed and could change when Apple officially unveils the iPhone 18 lineup.
