Khaadi Pakistan – Brand Story, Collections, Speciality and Much More

Founded 22 years ago in 1998 by Shamoon Sultan, Khaadi has become, by far, the leading brand in the country. This one-man vision built by faith, strength, and leadership has now become a worldwide brand with 13 outlets functioning in UAE, UK, Bahrain, and Qatar.

Khaadi Pakistan has known for high-quality manufacturing fabric representing the culture in a beautiful amalgamation of iconic prints and colors. Khaadi operates 60 stores in Pakistan, distributed among 30 cities. It is a leading lifestyle brand with Khaadi home, accessories, and khadi khaas.

The philosophy behind the design is heritage, colors, crafts, and culture. The stylists got inspired by the places around the world and became a multinational clothing brand. Crafts and traditions are the brand’s strength and are reflected in every product bearing the name.

Khaadi Origin

Khaadi originated in 1998 by Shamoon Sultan. He was 25 years old when he opened his first store in Karachi Zamzama. This first store sold hand-made crafts representing the traditional culture and made with high-quality materials. It was formerly a men’s clothing brand selling simple colored kurtas but changed its status quo by introducing bold and vibrant colored men’s clothing. Saira Shamoon made this revolutionary fashion statement.

It was in 2002 when the brand evolved and expanded to introduce women’s clothing, and later, in 2008 introduced a new line of luxury women’s collections called Khaadi Khaas. It became a prominent mega retail brand in 2012 by introducing Khaadi Lawn. This step brought a revolutionary change in customer growth as the brand intended to expand its collection to a wide variety of people.

The beautiful lawn prints with great quality were intended for the customers and not for the niche market, as claimed by the owners. The brand later introduced Khaadi home, shoes, bags, and accessories. The 2 decades made Khaadi an international enterprise from a 400 sqft store.

Khaadi Speciality

The speciality of Khaadi is its aesthetic and vibrant prints. The symbolic prints of Khaadi can be seen in their colors that transcend emotions and culture while keeping up with the trend. Its speciality is its uniqueness, which is found in the clothes and the Khaadi home, accessories, shoes, and bags. The prices are reasonable with a large variety.

The style and high-end weaving give confidence to every woman in their unique Khaadi ensemble, a confidence boost required by everyone. The representation of cultural values while keeping it contemporary for every age group makes Khaadi a special brand. They have revived the local craft and kept it alive to this day.

Blend of Colors

The beautiful mixture of colors is a key feature of the brand. The display of vibrant colors is a medley of crafts, culture, and tribal motifs, which make a creative synergy between the patterns. The brand offers some elegant new additions in all four seasons. Check out the new ins every season in terms of styles, design, color palettes, and fabric.

 The vibrant hues and striking neon colors in clothing, footwear, and western clothes symbolize the brand and are represented every season.

The handloom logo

The craftsman hands represented in the Khaadi logo reflect the beauty and importance of handloom crafts. The hand weave products are the brand’s speciality and reflect its grounds. However, the brand is now focusing on the new generation of clientele as well for their innovative thinking.

Khaadi Khaas

Khaadi khaas offers a luxury collection for men, women, and girls. Shop for special events and occasions like Eid festivals from Khaadi khaas. They have a beautiful Ready-to-wear collection, unstitched dresses, and luxury pets. The exquisite designs and embroidery of the Khaadi khaas are unique, with high-end embellishments and quality.

Khaadi sales

The brand offers excellent sales at different times of the year. Some of the known Khaadi sales months are mentioned below.

This Khaadi sale 2022 is offered on selective items of up to 50% off. Grab your favorite items,3-piece lawn suits, accessories, perfumes, 2-piece collection, ready to wear, and pret at economical prices. Get most of the sales during the sales months.

Khaadi Collections

Below is the complete list of the brand’s products and new lines.

Khaadi Accessories

Khaadi accessories offer an extended assortment of jewelry, fragrances, mists, and bags. Check out their beautiful collection of anklets, necklaces, bracelets, glasses, and hair ties.

Khaadi home

Khaadi home acquires an exquisite collection of unique and brand iconic furniture, bedsheets, printed crockery, and surplus home items. This new trajectory has also maintained the brand’s legacy by sustaining the ancient handloom craft. The Khaadi home items are enriched with diverse cultural flavors of the country.

The perfect fusion of east and west portrayed in all their products is perfect if you love to add aesthetics to your homes. As claimed by the owners, the quantity is kept smaller to introduce various designs. The specialty of the Khaadi home is the traditional manufacturing style, including handloom weaving, embroidery, block printing, and screen printing.

The khadi home products are not unique in their perspective, but they also represent the talent of Pakistan. The manufacturing, styling, and printing, all is done in Pakistan. The products are expensive compared to other retail shops, yet you will not find the Khaadi aesthetics anywhere else. 

Khaadi Ready To Wear

Khaadi Men

Khaadi Online Shopping and Exchange Policy

The buyers can now do online shopping with an exchange option as well. The policy works only if the customer has requested via email, phone call, or WhatsApp within 7 days of the purchased product. Do not forget to mention the logical reason behind the exchange request.

Ensure the price tag is present and the product is not used. However, the sale items cannot be exchanged. Remember that the company might accept or refuse the request, and you cannot get a cashback. Furthermore, articles purchased at regular prices can be exchanged at sale prices if they are in the sale at the time of exchange.

You can get free delivery on the purchase of above PKR 1000. Ensure you get the verification email or SMS verifying the order has been placed.

Khaadi Head Office and Outlets

Khaadi’s head office is in Clifton, Karachi. The contact numbers and emails are mentioned on the website of brand. You can also visit the websites of the UK and UAE if you live there. People living abroad can now wear the amazing traditional eastern dresses at all the festivals and occasions. The biggest outlet of the brand is in Lucky One mall, Karachi.

The article sums up the features of the specialty colors designing philosophy behind the prints and collections customers receive. Also, read out the inspiring Khaadi story.