L’Oréal Pakistan has won eight Dragons of Pakistan Awards, including one Gold, two Silver and five Black Dragons, for impactful initiatives spanning digital innovation, product launches, experiential marketing and creator advocacy.
LOREALISTAR, a gamified community platform designed to upskill and grow the creator economy, received a Gold Dragon for building Pakistan’s largest beauty creator digital advocacy ecosystem. The initiative creates opportunities for emerging talent to build capabilities and participate in brand experiences. Within six months, it activated over 6,000 creators through masterclasses, product experiences, rewards and growth opportunities.
Two Silver Dragons also honoured L’Oréal Paris Elvive and Garnier for initiatives focused on consumer education and encouraging new beauty routines.
L’Oréal Paris Elvive Hyaluron Pure turned scalp care education into a nationwide conversation, culminating in Pakistan’s Largest Haircare Lesson with 521 participants and a Guinness World Record. The initiative brought together experts, creators and experiential activations to make scalp health more accessible and encourage consumers to make it an integral part of their haircare routine.
Garnier Micellar Water challenged the established habit of using facewash for makeup removal through activations across 75 key stores. Micellar Bars, sampling and Beauty Advisor education helped position micellar water as a dedicated step in the makeup removal routine.
The five Black Dragons further celebrate initiatives across L’Oréal Pakistan’s portfolio, showcasing the breadth of creativity, purpose and innovation across its brands.
Together, the eight Dragons demonstrate L’Oréal Pakistan’s ambition to democratize beauty, empower talent and enhance beauty experiences for consumers across the country.
