Mercantile, Authorised Distributor for Apple products in Pakistan, unveiled the all-new iPhone Duo at LAAM Fashion Week on October 23, marking the arrival of Apple’s first foldable iPhone in Pakistan on its global launch day. The strategic unveiling brought one of the world’s most talked-about technology products to the country’s biggest fashion stage, creating a distinctive intersection of innovation, style and technology.
The launch generated remarkable excitement among Pakistani consumers, with Mercantile’s initial local stock selling out within just a few hours. The overwhelming response reflects the anticipation surrounding Apple’s latest innovation and the growing demand for timely access to the newest Apple products in Pakistan.
By unveiling the iPhone Duo at LAAM Fashion Week, Mercantile went beyond a conventional product launch to create a moment that connected global technology innovation with Pakistan’s fashion and lifestyle culture. The launch reinforced Mercantile’s focus on creating meaningful brand experiences that bring Apple products closer to consumers in relevant and engaging ways.
As an Apple Authorised Distributor in Pakistan, Mercantile continues to strengthen access to genuine Apple products through its retail and distribution network, working with channel partners to serve customers across the country. From the latest iPhone launches to a broader Apple ecosystem, the company remains focused on delivering authentic products, official warranty coverage and a trusted customer experience.
The iPhone Duo’s rapid sell-out further demonstrates the level of interest in accessing Apple’s newest technology through authorised local channels. Mercantile continues to bring Apple’s latest innovations to Pakistani consumers as stock availability evolves.
Commenting on the launch, Zeeshan Saleem, Head of Marketing, Mercantile Pakistan, said:
“We are incredibly proud of the strategic unveiling of the iPhone Duo in Pakistan on its global launch day. This is one of the most talked-about products in the world, and we wanted its arrival to be just as remarkable as the innovation itself. LAAM Fashion Week, with its celebration of style, creativity and self-expression, provided the perfect stage to introduce Apple’s first foldable iPhone. At Mercantile, our commitment goes beyond making the latest Apple products available locally; it is about bringing global launches closer to our customers and creating experiences worthy of the products we represent.”
As excitement around the iPhone Duo continues, its debut at LAAM Fashion Week marks another milestone in Mercantile’s journey to bring the world of Apple closer to Pakistan.
