Gillette Pakistan today announced Pakistan National Cricket Team’s superstar and sensational bowler, Naseem Shah, as its newest brand ambassador along with campaign launch of the first locally produced razor, Blue 3 Flexi, at a private event held at its Head Office in Karachi.
Consistent with the program values, Naseem Shah was onboarded not only for his sporting accomplishments, but also for his grit on overcoming barriers in his life. He is as much a champion in his personal life as he is on the pitch. As per the partnership, the athlete will be fully integrated into Gillette brand programs and will be leveraged through multi-faceted marketing initiatives, including broadcast advertising, consumer promotions and point of sale materials in support of what will be Gillette’s most sought-after razor, making this the largest current sports marketing initiative for the brand in Pakistan.
Naseem Shah has had his fair share of challenges yet proved himself an inspirational individual who overcame those with courage and thrived. Naseem Shah made his test cricket debut at the age of 15 and broke multiple records, including becoming the youngest fast bowler to take a five-wicket haul and achieve a hat-trick. He never ceases to impress on the pitch and continues to dominate on and off the field with his talent and popularity.
Announcing the launch of the new campaign for its Blue 3 Flexi razors, Muhammad Fahad Saleem, Commercial Leader, Gillette Pakistan, said “The Gillette name is synonymous with being the best. We are delighted to have Naseem Shah join the Gillette brand legacy today. His determination, grit, and commitment on and off the pitch, are exemplary, and embody the core ethos of the brand being #TheBestAManCanBe. We are excited to have him as the new face of our campaign, and we look forward to him becoming, undoubtedly, one of the best this sport has seen.”
With Naseem on board, Gillette Pakistan aims to connect with millions of consumers from across the country looking for inspiration to take their lives to the next level, fueled by strength, courage, and passion. Speaking at the event, Naseem Shah said, “I am honored to be joining the Gillette team today. The decision to come on board was extremely natural for me, as I know we share the same beliefs and values and believe in the ideas of shattering self-conceived limitations and barriers.”