Pakistan’s Arooj Aftab Features on Times Square Billboard

Arooj Aftab, two-time Grammy nominee and ambassador for Spotify’s Global Music Program EQUAL Pakistan, becomes the first Pakistani artist to light up Times Square in New York City.

Arooj Aftab is featured as Spotify’s EQUAL Artist of the Month on a digital billboard ad in New York Times Square as part of EQUAL’s global campaign, representing Pakistani women creators on a global scale.

Further, Spotify, the world’s most popular streaming platform, wants to honour women creators by providing them with a platform to share their content with the rest of the world.