Avanza Premier Payment Services (Pvt.) Limited, a Payment Service Provider (PSP) and Raast Merchant Service Provider (MSP) and one of Pakistan’s leading digital payments platforms, has officially rebranded to Premier PayFast, a new name and identity that reflect its scale, evolution, and vision for the future.
Founded in 2018 under Avanza Premier Payment Services, PayFast was launched with a clear mission: to bridge the gap in Pakistan’s e-commerce landscape by enabling businesses and consumers with more than one payment option, simplifying how transactions are made in a rapidly digitizing economy.
What began as a payment gateway has grown into a comprehensive payments ecosystem powering digital commerce across Pakistan. Today, the platform is trusted by 8,000+ brands and supports millions of transactions, serving leading retailers, utilities, and online platforms. Over time, it has expanded beyond online checkout to support in-store acceptance, account-to-account payments, and simplified collection flows enabling businesses to manage payments seamlessly across channels within a single, integrated ecosystem.
The platform is integrated with 18+ leading banks and wallets across Pakistan, including Habib Metro Bank, JS Bank, Meezan, Bank Alfalah, Bank of Punjab, JazzCash, and Easypaisa, ensuring broad accessibility for businesses and consumers alike.
The transition to Premier PayFast signals more than a name change; it represents a defining milestone in the company’s journey as it scales its role in shaping the future of payments. With the launch and integration of initiatives such as Raast P2M, Google Pay, QR enablement on airway bills, and several upcoming innovations, Premier PayFast is actively expanding its footprint both nationally and globally driving the next phase of digital payment adoption. Following the conclusion of Avanza’s shareholding, Premier PayFast is now fully backed by Premier Systems, marking the beginning of a new phase of growth, innovation, and strategic expansion under the Premier Group.
Adnan Ali, CEO — PayFast, stated: “When we started PayFast, the goal was simple to make payments easier and more accessible for businesses and consumers in Pakistan. This evolution to Premier PayFast reflects not just how far we’ve come, but the scale of what we are building next a truly unified payments ecosystem that supports growth across every channel.”
Arshad Raza, Chairman — Premier PayFast, commented: “Premier PayFast is a continuation of our vision at Premier Systems to drive technology-led transformation. Our focus is on building scalable platforms that will define the future of digital payments and financial infrastructure”
As digital payments adoption continues to accelerate in Pakistan driven by regulatory support and increasing consumer readiness Premier PayFast is well-positioned to deepen its footprint by expanding acceptance, enhancing interoperability across financial systems, and supporting the country’s transition toward a cashless economy.
