An initiative bringing together contemporary artistic practice and immersive hospitality within Pakistan’s northern landscapes.
PC Legacy Hunza, part of PC Hospitality, and Articulate Studios have announced a strategic collaboration to develop and host a site-responsive Artist Residency program in Hunza, designed to foster dialogue between contemporary art, landscape, and hospitality.
The collaboration brings together Articulate Studios’ curatorial and conceptual expertise with PC Legacy Hunza’s immersive hospitality environment, creating a platform where artists can engage deeply with place, process, and production. The residency will culminate in a public exhibition that reflects the creative outcomes developed during the program, followed by a secondary presentation at Articulate Studios.
Positioned within the culturally and geographically rich context of Hunza, the initiative underscores a shared commitment to supporting emerging and established artistic voices while expanding the role of hospitality spaces as sites of cultural production and exchange.
“We are profoundly honored to partner with Articulate Studios to launch this unique Artist Residency at PC Legacy Hunza, firmly establishing our hospitality spaces as vibrant centers for cultural production and creative exchange” said Jwairia Farhat, Brand Ambassador Luxury & Upscale PC Hospitality. “By immersing contemporary artists within Pakistan’s northern landscapes, we are proud to champion and communicate the awe-inspiring natural beauty of the Hunza region, a profound source of living heritage that endlessly inspires travelers, communities, and artistic voices alike”
Through this partnership, both institutions aim to cultivate meaningful artistic experiences that connect audiences with contemporary practices in ways that are grounded in place, collaboration, and creative exploration.
The residency further reflects a growing synergy between the cultural and hospitality sectors, where experiential travel and artistic engagement converge to create new models for creative residency and public interaction.
About the Art Residency
The Art Residency in Hunza is conceived as an immersive program that invites selected artists to develop new work in direct response to the environment, architecture, and cultural landscape of the region. It emphasizes process-led creation, dialogue, and exchange, enabling participants to engage with both space and community in meaningful ways. The residency is designed to evolve as a recurring platform for artistic experimentation and cross-disciplinary collaboration.
About PC Hospitality
PC Hospitality, Hashoo Group’s hospitality division, is one of Asia’s leading conglomerates, with a diverse portfolio spanning hotels, restaurants, education, and travel services. With over 60 operating and upcoming hotels, its brands include the luxury PC Signature, Pearl-Continental Hotels & Resorts, and PC Residences; the premium PC Legacy; and midscale to budget options such as Hotel One, Hotel One Vogue, and Roomph. The PC Connoisseur Collection features over 50 renowned dining destinations, including DumPukht, Sakura, Bukhara, Marco Polo, and Tai Pan. Complementing its hospitality offerings, Pearl Tours & Travel delivers seamless car rental and travel solutions and holds the Destination of the World franchise. With its five campuses, the Hashoo School of Hospitality is dedicated to nurturing future industry leaders through comprehensive graduate and diploma programs.
About Articulate Studios
Articulate Studios is an artist-led initiative dedicated to contemporary art through exhibitions, residencies, research, and interdisciplinary collaborations. The studio works with artists, institutions, cultural organizations, and communities to create meaningful and context-driven projects.
Rooted in experimentation and dialogue, Articulate Studios supports both contemporary and traditional artistic practices while encouraging collaboration and the sharing of ideas. Through exhibitions, public programs, workshops, and collaborative projects, the studio provides opportunities for emerging and established artists to develop their work and engage with wider audiences.
By building connections between art, design, education, and community engagement, Articulate Studios promotes creativity, cultural understanding, and innovative approaches to artistic practice.
