Lahore, Pakistan -PC Hospitality, the hospitality division of Hashoo Group, has announced the establishment of its 24/7 Central Reservation Centre, a dedicated platform designed to streamline room reservations and enhance guest services across its growing portfolio of distinguished hospitality brands.
The newly formed central structure unifies reservation management across the whole portfolio of PC Hospitality brands, close to 40 destinations, including the iconic five-star Pearl-Continental Hotels & Resorts, PC Signature Collection, PC Residences, PC Legacy, Hotel One, and the most recently introduced Hotel One Vogue.
This strategic initiative reinforces PC Hospitality’s commitment to delivering an effortless, highly personalized experience from the very first interaction. Through our centralized reservations service, guests enjoy instant support, faster response times, and seamless coordination across our entire portfolio of hotels and residences ensuring every stay is tailored perfectly to their preferences before they even arrive.
Designed around the needs of PC Hospitality’s guests, travel partners, and corporate clients, the Central Reservation Centre provides a single, dedicated point of contact for every stay requirement. Visitors benefit from a faster, more dependable booking journey, transparent choices, and tailored support that seamlessly adapts to their evolving travel preferences.
Speaking about the initiative, Bastien Blanc – CEO PC Hospitality said, “Hospitality begins long before a guest steps through our doors. By centralizing the reservation ecosystem, PC Hospitality is eliminating friction to our guests while providing our investors and partners with maximized commercial performance, unified brand support, and operational excellence across our entire portfolio.”
The initiative aligns with PC Hospitality’s broader vision of leveraging technology, innovation, and centralized systems to enhance service delivery while maintaining the distinct identity and standards of each brand within its portfolio.
Backed by a legacy of hospitality excellence and an expanding footprint across key destinations, PC Hospitality continues to invest in scalable infrastructures that strengthen guest engagement, operational excellence, and long-term growth.
About PC Hospitality
PC Hospitality, Hashoo Group’s hospitality division, is one of Asia’s leading conglomerates, with a diverse portfolio spanning hotels, restaurants, education, and travel services. With over 60 operating and upcoming hotels, its brands include the luxury PC Signature, Pearl-Continental Hotels & Resorts, and PC Residences; the premium PC Legacy; and midscale to budget options such as Hotel One, Hotel One Vogue, and Roomph. The PC Connoisseur Collection features over 50 renowned dining destinations, including DumPukht, Sakura, Bukhara, Marco Polo, and Tai Pan. Complementing its hospitality offerings, Pearl Tours & Travel delivers seamless car rental and travel solutions and holds the Destination of the World franchise. With its five campuses, the Hashoo School of Hospitality is dedicated to nurturing future industry leaders through comprehensive graduate and diploma programs.
