Saturday, December 2, 2023

PSL 9 Doors Closed on Surrogate Advertising

The Pakistan Super League (PSL) will no longer allow surrogate advertising, with the decision confirmed in the Lahore Governing Council meeting.

Franchises will be directed to comply with government instructions, as a complete ban on surrogate advertising has been imposed.

The issue gained attention during PSL 8, with many franchise sponsors using surrogate companies.

The meeting also discussed finalizing the venue and dates for the event, with considerations for holding it in the UAE due to general elections on February 8.

The meeting covered topics like player drafts’ date and media rights.

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