Monday, July 22, 2024 Product Mix Now Include Products Hard to Imagine on Instalment Plans

Ever imagined seeing a ceiling fan for Rs.815 monthly or a mattress for Rs.1455 monthly or a blood pressure machine for Rs.700 monthly and that also with little or no formalities involved?

“One of the turning points for was when a listener on a radio show recommended us to offer products like Ceiling Fans on easy instalment plans. Acting upon this suggestion, we introduced Ceiling Fans, which has now become one of our best-selling products.” – Karim Gilani, Co-founder – has recognized the need to provide the common Pakistani access to a wider range of products that are essential to everyday life but are typically assumed to be purchased with a lump sum of cash. They have expanded beyond household electronics like refrigerators, TVs, washing machines, mobile phones, and laptops, and now offer an even wider range of items. This includes tires, batteries for UPS, car and solar systems, Master MoltyFoam mattresses, fans, air coolers, health devices like blood pressure monitors, and more.

By diversifying their product range, is breaking the norm and addressing the needs of their customers in a more comprehensive manner. They understand that affordability plays a crucial role in making these products accessible to the masses. By offering flexible payment plans, ensures that individuals can enjoy the products they need without facing financial burdens.

“We thrive on what we see and hear, from shopkeepers to customers and act on it instantly. Just recently we started the entire line of Westpoint kitchen products on 12 easy installments like a curling iron for Rs.480 monthly, a toaster for Rs.780 monthly, a grinder for Rs.1035 monthly” – Nasir Sheikh, Head of Marketing –

The investment from Bank Alfalah, with its equity stake in, stands as a powerful testament to their exceptional understanding of the common man’s requirements, setting them apart from other BNPL platforms. This strategic partnership not only strengthens’s position but also reinforces their commitment to catering to the needs of everyday individuals. With Bank Alfalah’s support, can further enhance their offerings and continue providing innovative solutions that truly resonate with their customer base.

As we look ahead to a more equitable future, serves as an inspiring example of a platform that not only drives business success but also prioritizes making a positive impact in the lives of the underserved. By championing financial inclusion and providing accessible pathways to essential products, paves the way for a more inclusive and empowered society.

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