Sunday, April 21, 2024

Telenor Pakistan’s Digital Birth Certificate Wins Cannes Mobile Grand Prix

According to the sources, Telenor Pakistan’s scheme to provide digital birth certificates to unregistered children in Pakistan has sustained its winning line by marking the top position in the Cannes Lions Mobile group.

“Naming the Invisible by Digital Birth Registration,” formed by Ogilvy Pakistan has won the Mobile Grand Prix.

Before Cannes, Telenor’s mission additionally won a Sustainable Development Goals Pencil at One Show and a bronze Clio Awards.

As we all know that Telenor is one of the biggest versatile suppliers in Pakistan, handled how there are over 60 million unregistered kids in the country, which would mean a life without admittance to clinical consideration, government-backed retirement, public tutoring, or security from underage marriage and youngster work. This issue is especially pervasive among youngsters brought into the world at home, in distant areas, or the uprooting.

Taking advantage of the expanded appropriation of cell phones in Pakistan, Telenor and Ogilvy fostered an advanced birth registration initiative that would make a lawful way to a birth authentication for many unregistered kids. A straightforward Android application gets and reports birth checks from health laborers, marriage registrars, and Telenor distribution centers.

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