Tesla, a well-known maker of electric vehicles (EVs), recently launched the “Giga Lab,” a fascinating new concept store in China. This cutting-edge retail strategy intends to highlight Tesla’s manufacturing capabilities and provide customers an immersive understanding of its manufacturing process.
While shifting its focus to online sales largely in 2019, Tesla has seen its retail presence in the fiercely competitive Chinese EV sector significantly expand.
Customers can see firsthand how Tesla cars are made thanks to the Giga Lab’s interior, which is created to look like the Shanghai Gigafactory. The “hardcore beauty” of Tesla may be seen by tourists, according to a tweet from Tesla Asia.
One of the features of the store is a captivating 45-second display that shows consumers how quickly and efficiently a Tesla Model 3 is put together by an automated system.
Tesla’s commitment to technological innovation, consumer involvement, and pushing the limits of EV manufacturing is exemplified through the Giga Lab concept shop. Tesla stays in the lead as the EV market develops, continually aiming to satisfy customer expectations and transform the auto industry.