As the countdown to the September 5 debut of new Hindi news channel Good News Today begins, India Today Group has launched a campaign called #GoodNewsWaliSmile to offer viewers a taste of the channel’s values.
The first and only good news station in India that understands that news does not always have to be frightening, dramatic, or stressful subsequently, this initiative brings forward a number of superstars and ordinary people who give their versions of good news.
Acchi Khabar, Sacchi Khabar — genuine stories that build kindness and enrich the lives of listeners — is the motto of Good News Today. Even in the most awful news events, there are innumerable positive personal stories that get lost in the shuffle. Only by focusing on what is positive will we be able to move the progress needle ahead.
People are recreating their version of the film and sharing a bit of good news that made them smile in honour of the imminent launch of Good News Today.